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Storytelling Mage
Refresh Your Marketing With Metaphor
Your marketing medicine awaits
Marketing makes you miserable.
It's repetitive, reductive, manipulative. Looooong.
You wish you knew how to sit down at the computer and write another kind of content.
The kind that makes your audience intrigued, excited, compelled.
In a good way. A good feeling way.
Listen, the reason it's confusing and difficult to figure out how to talk about your work is not because
...you haven't got a clear enough idea of your niche
...you're not sure of the best way to structure your offer
...or you're just not cut out for making offers.
It's because you're not connected to its medicine.
You see, your offer doesn't become easier to sell when it looks right, sounds right, makes sense.
But when it feels representative of your energy and your talents.
When you are getting as much from sharing your voice as others are getting from receiving it.
Reciprocity. The energy exchange.
So in order for you to clearly and confidently call in your people...
your offer and the way you promote it simply must nourish and enthuse you first.
That's where metaphor is your medicine.
You see, every metaphor has its own energy. An ecosystem of sorts.
When you find your metaphor, it opens a door. An avenue to heartfelt content with your energetic signature.
Connecting to your metaphor brings a presence to your words. An undercurrent of harmony and alignment. Making individual ideas feel part of a coherent whole that cannot be fully seen but felt.
Metaphor concretises your claims, enlivens your concepts, makes your ideas more memorable for your audience.
AND it also provides a framework for you to access more of the real you
...which gives your content character and depth and you the excitement of energetic alignment.
When you are connected to your metaphor medicine, there'll be no more wondering how to make others fall in love with it.
No more trying to make it stand apart.
It will be imbued with your essence - and you'll have all the feels to get out there and promote it.
It's me, Lauren.
In my heart, I'm a playful pixie.
I spend my days skipping along the forest floor collecting unusual leaves, admiring the canopy over my head, and swimming in the crystal pools before bounding off back to my tree house to read in a hammock.
I'm still that child who makes potions from rose petals, necklaces from daisies, and bird nests from cut grass.
And this offer is from that child in me to the imaginative child in you.
The one with a raised eyebrow and a curious heart.
The one who shuffles in their seat and scuttles away from marketing wondering why it has to be so hard.
Have you stopped to wonder what feeling you aim to create in your audience? The one that best represents you and your work.
Because when you do, you can connect to it first to create content that exudes this energy effortlessly.
What is the marketing magic that will get you there?
It's an elixir of enchantment. Made up of metaphor.
Think of it as a taste of your own medicine.
In Storytelling Mage, we refresh your marketing with the power of metaphor.
Together, we travel beyond all the thought work into the reinvigorating land of feeling.
(Because if you want your audience to fall in love with your work, why wouldn't you assume that you had to first?)
The metaphor of your brand story, playfully distilled into a potent potion, will revive and refresh your relationship to your offers and the way you market them.
It will help to provide you with clear and confident ways to express its complex character.
Ultimately, it will re-energize your connection with your people.
Potion making essentials
🌹Base notes
At the end of day 1, you'll have created your elixir of enchantment: a one-of-a-kind metaphor of your own making. Once you have this, you'll no longer need to worry about how to make your offer unique and intriguing.
🌹Middle notes
By day 3, you'll have worked through the questions people need answered in your content with your metaphor in mind. So you won't be spending hours agonizing over how to sell it in a fun and heart-centred way.
🌹Top notes
And by day 5, you'll feel so inspired by your newfound clarity around the character of your offer that you'll be fidgety to get out there and promote it.
The journey
Pricing options
Sick of the seriousness of marketing and just want to dance in a refreshing fairy round of genuine connection?
You have two options to choose from:
1) Join us for the five-day journey to craft your elixir of enchantment
OR
2) Join the five-day journey AND access all Kaleidoscope community courses and calls for 30 days to get clarity, feedback, and support as you delve deeper into your brand story and share it.
*See FAQ section and community page below pricing for more on Kaleidoscope.
FREQUENTLY ASKED QUESTIONS
How is the potion class delivered?
The video content is available here on Zenler. There are five key videos to walk you through making your metaphor medicine into a potion to rekindle your excitement for marketing your next offer and help you with choosing aligned language and mediums of delivery for it. The video course is self-paced and all resources you need are held here, including a Facebook-style community feed for live interaction with the rest of the community.
What more do I have access to with the community option?
With the course option, you will have lifetime access to the course and the opportunity to join the live call in January.
With the community option, you will also become a fully-fledged member of the Kaleidoscope community for 30 days following your sign up. This means access to other mini courses, copy classes, group calls, and live events that are already available within the community database or coming up within the next 30 days. You'll be able to ask for feedback on your writing, practice your storytelling, and benefit from heartfelt community support as you need it.
Your membership will be automatically cancelled at the end of the 30 days unless you explicitly opt to stay. Your access to this course will remain.
Will you be running the course again?
This is the last mini course open to members outside of my membership this year. I feel it is just what so many of us need right now to reconnect with our vision, clarify the value and benefit of our unique offers, and lighten up our relationship to marketing ready for the new year. The course will likely be available in the future but not in this form.
Want to learn more about the Kaleidoscope community?
Click the link below to find out how you could get regular classes, mini courses, and copywriting support for free as part of this family of light sparks.
